Tooting one's own horn is just sharing something the writer is proud of. Then there is flat out bragging. The latter has been irritating me in some of the blogs I've been reading. Sure, you're happy about this and that. I get that. Hell, I do it myself. But we don't need to hear about it in every post. We get it. You're happy about x, y and z. We just don't need to read about it in every other sentence. Its going to make me stop reading all together. And that sucks.
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